History PicsBails

Serious Sport is a Hampshire-based company, born of a love of sport and the vision to deliver specialist sportswear and equipment in very short lead times. Founded by brothers Neil and Simon Rider, both are sports enthusiasts with a particular talent for cricket.




Neil, the company’s MD, played cricket throughout his youth reaching Minor Counties Level and making England Under 17 trials alongside the likes of Andrew Flintoff, and Alex Tudor. On moving to the coaching side of the game, he became the youngest Development Officer for the ECB, and subsequently Manager and Assistant Coach of the Ashes-holding England Women’s Team between 2003-2007.


Simon, Operations Manager, played County Cricket for Suffolk too (U10 to U17). A right-handed batsman, he once managed to bowl someone out despite suffering a broken finger. Simon's love of sport carried through to his education, studying Sports Engineering at university.

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Women’s Euros kicks off!

On Sunday 16th July, the Women’s European Championships begins in Holland. The Women’s game has grown considerably over the last few years in the UK aided by the introduction of the Women’s Super League in 2010 alongside England’s third place finish in the 2015 World Cup.  Having supported Women’s Football at grass roots level for over ten years by providing best value ladies football kits through our company Toga Sports, it will be fantastic to see the best players in Europe battle it out for the 2017 title. With France, Germany, England and Sweden amongst the top ten ranked teams in the world, this year’s tournament is set to be one of the best ever.  Excitement is building for the start of the tournament with some notable matches to wet the appetite, with Germany and Sweden meeting each other in the group stage alongside the highly anticipated derby of England vs Scotland. At Serious Football, we specialise in manufacturing and delivering personalised sports teamwear to thousands of Sports Teams in the UK through our online club store model, and have recently completed the acquisition of Toga Sports, who are well known in the UK as the largest Football Kit manufacturers of Ladies Football Kits. If you're looking to kit out you ladies football team, look no further than Serious Football & Toga Sports. Serious Football's Ones to Watch - Women’s European Championships Jordan Knobbs (England)   Ada Hegerberg (Norway) Dzsenifer Marozan (Germany) We would like to wish all of the teams the very best of luck for the 2017 European Football Championships. 
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