About Serious Sport

The Serious Sport Group was established in 2005 and currently consists of Serious Sport, Serious Cricket & Serious Football. Serious Sport was launched as a specialist sports clothing and teamwear company as it recognised a niche market to provide high quality team clothing and sportswear, delivered within 3-5 working days for personalised orders. Serious Sport is now one of the fastest growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.

Meet the whole team

What our clients say

“Berkshire Cricket have been using Serious Cricket as our kit supplier for a number of years and we are currently about to enter the fifth playing season using Serious Cricket branded playing kit and teamwear.   The products have undergone significant development over this period and we are delighted with the quality and value for money that the range now represents. I have personally been ‘wear testing’ a number of the new additions to the range for the past six months and the performance of the garments has been exceptional.   Quality is obviously an important consideration when choosing kit for a large organisation, but the area in which Serious Cricket really stands out is in the speed and reliability of their service. Their online model means that they are able to fulfil our orders with great efficiency and I can’t remember the last time that any of our members or parents spoke to me about a negative aspect of their experience when dealing with Serious Cricket.   I would wholeheartedly recommend Serious Cricket and their products. ”

Mark Allum - Berkshire CCC Director of Youth Cricket

View our testimonials

We're Hiring

We are always looking for smart, passionate people to join our team. You can reach out at apply@serioussport.co.uk or click below for more information on open roles:

View all jobs