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About Serious Sport

The Serious Sport Group was established in 2005 and currently consists of Serious Sport, Serious Cricket & Serious Football. Serious Sport was launched as a specialist sports clothing and teamwear company as it recognised a niche market to provide high quality team clothing and sportswear, delivered within 3-5 working days for personalised orders. Serious Sport is now one of the fastest growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.

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What our clients say

“Marden CC is a village cricket club in the Weald of Kent. For 2016 we decided it was time to source new match kit having previously purchased shirts form a variety of suppliers with mixed success. I spent ages online researching companies and sent out over 15 enquiries. I looked at reviews, corresponded by email and spoke on the phone to numerous supplier both in the UK and abroad.  In the end having found no flaws Marden CC signed up to a 3 year deal with Serious Cricket in April 2016.  Within 2 weeks  over half of our 80 youth cricketers had ordered and received their shirts. I watched as every player saw the new shirts and wanted one. I was amazed to see players in Club hoodies, polo shirts, choices of baggy or baseball playing caps the list is huge and I had admin access to watch the orders grow.  Would we make the same choice again? – Absolutely!  Would I recommend Serious Cricket to other cricket Clubs? Yes! The kit is superb, it is great value, there is a huge range and we decide what we sell, it arrives quickly, it looks good, it feels great to play in and it washes up superbly. Perhaps it really is possible to please everyone after all! ”

J. Lugg - Marden Cricket Club

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We're Hiring

We are always looking for smart, passionate people to join our team. You can reach out at apply@serioussport.co.uk or click below for more information on open roles:

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